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American political science style manual
He absolutely controls the business and flatly, stated that he would never sell it during his lifetime 'to any one at any price since it would be disloyal to his friends and fellow workers.
"To-day, if a newspaper reporter wants to interview a Harvard professor, he has merely to telephone the Secretary for Information to the University.
People to-day sore lump in my bum crack are largely uninterested in politics and their interest in the issues of the campaign must be secured by coordinating it with their personal interests.In the New York Timesto take an outstanding examplenews is printed because of its news value and for no other reason.It is not merely a question of making people come to the museum.He has annual dinners that are a compendium of speeches, flags, bombast, stateliness, pseudo-democracy slightly tinged with paternalism.It may be used to overadvertise an institution and to create in the public mind artificial values.They rushed the correct news out on their tickers and Hudson stock immediately jumped more than 6 points.But in a broader sense the very activities of social service are propaganda activities.Some of the phenomena of this process are criticizedthe manipulation of news, the inflation of personality, and the general ballyhoo by which politicians and commercial products and social ideas are brought to the consciousness of the masses.It is bad business as well as bad morals to feature exclusively a few high-class articles, when the main stock is of medium grade or cheap, for the general impression given is a false one.It is asked whether, in fact, the leader makes propaganda, or whether propaganda makes the leader.
Its source gives it authority, and the American public tends to accept and support the State Department view.
In its editorial columns the newspaper is a personality, commenting upon things and events from its individual point of view.
It is chiefly the psychologists of the school of Freud who have pointed out that many of man's thoughts and actions are compensatory substitutes for desires which he has been obliged to suppress.
Propaganda is not a science in the laboratory sense, but it is no longer entirely the empirical affair that it was before the advent of the study of mass psychology.
The growth of newspapers and magazines having a circulation of millions of copies, and the art of the modern advertising expert in making the printed message attractive and persuasive, have placed the business man in a personal relation with a vast and diversified public.A popular actress was persuaded to wear the shoes.But the haphazard staging of emotional events without regard to their value as part of the whole campaign, is a waste of effort, just as it would be a waste of effort for the manufacturer of hockey skates to advertise a picture of a church.So the question naturally arose: If we understand the mechanism and motives of the group mind, is it not possible to control and regiment the masses according to our will without their knowing it?The newspaper man looks to him for news.The problem of bringing large hats back into fashion was undertaken by a propagandist.New ideas, new precedents, are continually striving for a place in the scheme of things.Many denominations maintain their own periodicals.This bureau disseminated scientifically accurate information on the proper care of the feet, principles which the manufacturer had incorporated in the construction of the shoes.In the ethical sense, propaganda bears the same relation to education as to business or politics.It was not many years ago that newspaper editors resented what they called "the use of the news columns for propaganda purposes." Some editors would even kill a good story if they imagined its publication might benefit any one.Of all art institutions the museum suffers most from the lack of effective propaganda.In other cases the work of the public relations counsel must be continuous to be effective.Campaign pledges and promises should not be lightly considered by the public, and they ought to carry something of the guarantee principle and money-back policy that an honorable business institution carries with the sale of its goods.